Writing a personal blog and improving your blog writing is more art than science. A couple of past week's experiences convince me that if Aristotle were still alive he'd issue harsh criticism to bloggers. I recorded a podcast with one of the top execs at a mobile marketing company. My guest, during the 30 minute recording, was amazed I'd read one of his articles on the Web. He said he thought only his mother read the piece. After joking that I was his second reader, we finished the podcast … [Read more...]