“Learn More” on the Web Causes Brain Damage
Most Web users continuously encounter the phrase “learn more” on Google or other websites. It’s intended to entice readers to click for more information about a topic. For example, “Gmail lets you archive all your conversations so you can search for them at a later date…’learn more.’” A recent Google search for “learn more” reveals the phrase appears 584 MILLION times. (Search = “learn more” + company name). Prominent websites with high use of "learn more" include: USPS = 11 million (USPS … [Read more...]
Technology Gadgets Outsell Furniture and Apparel
Hot off the press. U.S. consumers, during our economic doldrums, are buying technology gadgets rather than washers, apparel and furniture that last a few years. Apparently the lure of a smartphone or blu-ray DVD player is more appealing than the five-year old toaster that...well, makes toast. One 28 year-old guy was quoted: "Who cares about a toaster?. If it still works, let it be." Somehow I can't imagine techies saying the same thing about their $3,000 LCD TV hanging on the wall. If you pay … [Read more...]
Internet Privacy in a Sea of Web Cookies
Worried about Internet privacy, web monitoring, flash cookies and who's watching your website activity? Need better privacy protection in your life? Read on. Yesterday, the Wall Street Journal published the first article in a series called "The Web's New Gold Mine: Your Secrets," a comprehensive piece describing how ad networks and Internet tracking companies are collecting your personal Web surfing data. In the biz, it's called "behavioral profiling," a euphemism for discovering consumer … [Read more...]